In the aftermath of World War II, Japan was in a state of rebuilding. Kihachiro Onitsuka, driven by a passion for sports and a desire to contribute to society, sought to create footwear that would not only improve athletic performance but also foster a sense of unity and hope. His first breakthrough came with the creation of basketball shoes, which provided athletes with unparalleled comfort and grip, revolutionizing the game.

From Onitsuka Tiger to Asics

In 1977, the company underwent a significant transformation, adopting the name Asics, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy became the cornerstone of the brand’s identity, emphasizing the importance of mental and physical well-being in achieving peak performance.

Innovating for Excellence

Asics has consistently pushed the boundaries of athletic footwear and apparel. One of the brand’s most iconic innovations is the GEL cushioning system, introduced in the 1980s. This technology, still a hallmark of Asics products, provides exceptional shock absorption and cushioning, making it a favorite among runners and athletes worldwide.

A Commitment to Sustainability

In recent years, Asics has also embraced sustainability as a core value. The brand is dedicated to reducing its environmental footprint through eco-friendly materials, energy-efficient manufacturing processes, and initiatives that promote recycling and reuse. Asics’ commitment to a healthier planet mirrors its dedication to fostering healthier lives through sports.

Asics Today

Today, Asics is a global leader in sportswear, catering to a wide range of sports and activities, from running and tennis to yoga and martial arts. The brand’s relentless pursuit of excellence and innovation ensures that it remains at the forefront of athletic performance, inspiring millions around the world to achieve their personal best.

Whether you're a professional athlete or a casual fitness enthusiast, Asics is more than just a brand—it’s a testament to the power of sport to transform lives and bring people together.