Loongbuy Finds Spreadsheet
Founded in 1906, New Balance
The story of New Balance began when William J. Riley, an English immigrant, started crafting arch supports designed to improve shoe comfort. Inspired by the three-part structure of a chicken’s foot, Riley’s supports were innovative for their time and quickly gained popularity. By the 1930s, the company expanded its offerings to include custom-made shoes, tailored to meet the unique needs of each customer. In the 1960s, New Balance made a significant leap forward with the introduction of the Trackster, the world’s first running shoe available in multiple widths. This revolutionary design catered to runners of all foot sizes, setting the stage for the brand’s future focus on inclusivity and comfort. Over the decades, New Balance continued to innovate, developing technologies like EncapFresh Foam, which provide superior cushioning and support. What truly sets New Balance apart is its unwavering dedication to craftsmanship. Unlike many competitors, the brand proudly manufactures a significant portion of its shoes in the United States and the United Kingdom. This commitment to domestic production ensures higher quality control and supports local economies. New Balance’s tagline, “Made with pride in the USA and UK,”
Beyond sports, New Balance has become a cultural icon, embraced by streetwear enthusiasts and celebrities worldwide. Collaborations with designers and influencers have cemented its status as a lifestyle brand, while its classic silhouettes, like the 574990, remain timeless favorites. Today, New Balance continues to push boundaries, blending cutting-edge technology with classic design. From the track to the streets, the brand remains committed to providing footwear that delivers both performance and style. With over a century of innovation behind it, New Balance shows no signs of slowing down.Humble Beginnings
Innovation and Expansion
A Commitment to Quality
Cultural Impact
Looking Ahead